Journal of Strategic Marketing and Applied Economics

Articles

• The Influence of AI-Based Marketing Strategies on Customer Experience and Loyalty in the Age of Personalization

  Muhammad Khoirul Umam

  1-6

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• Strategies to Strengthen Brand Resilience in the Digital Age: Synergy between Innovation and Customer Experience in the Post-Pandemic Market

  Askarno Askarno

  7-13

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• Analysis of the Relationship between Green Marketing Initiatives and Consumer Purchase Decisions in Developing Economies

  Aen Fariah

  14-19

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• The Impact of Economic Policy on E-commerce Growth and Consumer Behavior: Lessons from the COVID-19 Pandemic

  Dedy Setiawan

  20-25

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• Harnessing Big Data for Targeted Marketing: Opportunities and Challenges for Retailers in a Post-Pandemic World

  Ikhsan Nendi

  26-30

  • PDF