Focus and Scope

The Journal of Strategic Marketing and Applied Economics (JSMAE) is a peer-reviewed academic journal dedicated to publishing original research articles, conceptual papers, and empirical studies in the fields of strategic marketing and applied economics. The journal serves as a platform for scholars, practitioners, lecturers, and students to disseminate ideas, findings, and innovations that are relevant to the dynamic landscape of business and economic development at both global and regional levels.

JSMAE focuses on contemporary issues that integrate marketing and economic perspectives, bridging theory and practice. The published articles are expected to contribute to the advancement of knowledge, support managerial decision-making, and enrich academic discourse in strategic marketing and applied economics.

Scope of the Journal

The journal welcomes submissions in, but not limited to, the following areas:

• Strategic Marketing: consumer behavior, digital marketing, brand management, customer relationship management (CRM), marketing communication, social media marketing, service marketing, and green marketing.

• Applied Economics: development economics, applied macro- and micro-economics, financial management, business economics, digital economy, international trade, and public policies related to marketing and economics.

• Interdisciplinary Studies that link marketing perspectives with broader global, social, technological, and sustainability issues.

The journal accepts original research articles, case studies, literature reviews, and conceptual analyses that fall within the scope of economics and marketing.